Blending brand strategy and data-driven storytelling to align teams and accelerate growth. Two decades of experience supporting Fortune 500 companies and mission-driven organizations including Dell, HP, Michelin, Toyota:

• Shaping demand-generation strategy and analytics frameworks to deliver measurable ROI.

• Providing advisory support on brand clarity, thought-leadership, and marketing alignment.

Focus: growth marketing strategy, analytics storytelling, executive communication and planning.

Turning institutional vision into measurable momentum. We help universities clarify their story, differentiate their offerings, and drive enrollment through insight-led marketing strategy.

• Delivering record-setting enrollment numbers, brand extensions, and cross-functional alignment across admissions, marketing and communications.

• Building digital and social media strategies to generate leads and strengthen recruitment, with a focus on brand awareness and program-level storytelling.

• Managing integrated marketing, digital campaigns and data-driven analytics to elevate visibility, engagement and strategic influence.

Focus: institutional storytelling, brand differentiation, enrollment marketing, and executive leadership communication.

Deep experience advising and leading media, creative, and production agencies on brand and campaign strategy for national and global clients.

• Overseeing integrated campaigns, positioning, platforms, and media/creative direction across diverse industries.

• Managing global agency ecosystems across creative, production, and media- evaluating performance, optimizing agency models.

• Providing assessments of current performance delivering clear, actionable recommendations to strengthen partnerships.

• Leading new business pitches, SOW work, resource planning.

Focus: integrated marketing, media strategy, creative development, agency management, new business discovery.

Turning strategy into systems that scale. We help organizations build the structures and processes that make marketing strategy executable - connecting people, workflows, and performance metrics to deliver sustained results.

• Building cross-functional workflows and brand governance models that streamline collaboration across admissions, marketing, and communications teams.

• Partnering with analytics and creative teams to integrate campaign planning, performance dashboards, and ROI tracking into marketing operations.

• Implementing decision frameworks, resource planning systems, and reporting structures to improve delivery speed and cross-team efficiency.

• Building executive dashboards to make data-informed decisions.

Focus: operational alignment, marketing infrastructure, cross-functional collaboration, and scalable systems for clarity and growth.

Bringing storytelling to brand strategy and creative ventures. Applying narrative to film, media, and creative projects - where story, brand and audience connection intersect.

• Feature Film – Ann Arbor: Consulting on brand and strategy, connecting cinematic storytelling with audience engagement, promotional campaigns, fundraising and brand partnerships.

• Creative Collaborations: Developing story-driven workshops, narrative frameworks, and interactive storytelling experiences for creators, educators, and marketing leaders.

Focus: story development, brand narrative, audience engagement, and marketing/creative strategy.